Visiting the store

I decided to buy Teza first hand myself, to get an idea of the experience involved and see the packaging design close up. I found that Tezas simplistic design is what makes it stand out from other juices surrounding it in stores. It appears as a fancier and healthier iced tea through its unique glass bottle packaging, and the flat design helps emphasize that its organic and stripped of any artificial additives.

Brand Values

After continuing research, I found a number of values upon which they pride and distinguish themselves on. They are as follows:

• 30% less sugar than soft drinks or juices
• Brewed from real leaf tea
• Organic
• No artificial additives
• Recyclable bottles and caps
• Natural flavors
• Grass marketing cars

Brand Research - Teza Iced Tea

Teza are a New Zealand based beverage company, who specialize in ice teas. Teza drinks were launched in 2007, and is owned and run by husband and wife duo Joe Gehrke and Daphne Raj. The Teza ice tea range is available in cafes and selected food stores for RRP of $3.95.

Teza is not an abbreviation, but often a girls name or surname with the meaning 'to reap what you harvest'. 

Bottle Designs

Marketing Car

Brand Image

Rationale

The figurative artist that heavily inspired this piece was Javier Pacheco. Pacheco is an Italian artist, who takes strong influence from Japanese pop culture. I myself am also enamoured of Japanese pop culture, and my composition and chosen elements reflect this. As stated in my biography, I have always been a fan of video games and been more inclined towards cuter characters. I placed a number of these throughout my composition to enhance this. Whilst reflecting, I also realised that a lot of my hobbies growing up were often quite unusual and surprising to others. So I created an eclectic and busy composition to reflect this, and visually show my unusual personality traits. Overall, I feel my portrait is compelling, exciteful and is identifiable as me.

Final Portrait

Final Development

After receiving feedback, I have continued to push facial and shirt details. I am currently in the process of adding depth to the hair by pushing darker tones.

Final Development

I have continued developing my final, and am experimenting with the characters forms. I have experimented with more graphic, and more painterly 3 dimensional approaches to see which best suits the overall composition.