Rationale

Rationale

For this brief, I designed a mascot for the New Zealand beverage company ‘Teza’. Teza drinks were launched in 2007 and specialize in producing organic iced teas, that are bought in sold in cafes and food stores throughout New Zealand and Australia. They have a number of brand values upon which they pride and distinguish themselves on, including: 

-Their teas are organic and environmentally friendly
-They brew their drinks from real leaf tea
-Their unique marketing tool, their grass covered cars

My character embodies all these qualities through her simplicity and leaf like form. She exhibits the silhouette of a tea leaf, and maintains the lightness and purity they often express.  She also reflects Tezas current design aesthetic, which is flat design. This reinforces their friendliness and sincerity towards their natural tea brewing process.