Wednesday, 27 August 2014

Competing Brands

It seems that Teza competes with two other major iced tea brands, often stocked in stores throughout New Zealand:

Lipton
Though Lipton also doesn't currently have a character mascot, their advertisements often include hot celebrities and energetic individuals. Their whole brand image and slogans revolve around feeling 'refreshed' and 'drinking positive'.  They often place images of fruits and ice cubes on their packaging and advertisements to reinforce this message.






Fuze
Fuze is another juice/ iced tea brand, that competes more closely with Teza in price and affordability. Although they don't have a character mascot, they have a series of images displayed on their packaging and advertisements of hybrid fruits. This reinforces their slogan of 'unreal refreshment', thriving themselves on their unique combinations of fruit flavours.





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